Content Marketing 101

17/05/17
How does content impact the whole company?

Content marketing is the idea of creating and producing high-quality content in the form of articles, blog posts, e-books, whitepapers, and more on topics and problems related to your target audience. 

How do companies use content?

Content Marketing: Fast Facts

9 out of 10 marketers are investing in some form of content marketing

68% of people spend time reading about brands that interest them

Nurtured leads make 47% larger purchases than non-nurtured leads

On average, 33% of content marketers are challenged with a lack of knowledge and training

82% of consumers feel more positive about a company after reading custom content

Content Marketing Challenges

36% - Producing engaging content  

21% - Producing enough content

20% - Budget to produce content

11% - Lack of C-suite buy-in

9% - Producing a variety of content